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Topics + how I work on them. Covered via assessments, structural mentorship, and on-request venture building. Details: Startups with Els.

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🧱 Fundamentals

• Set priorities: 3 to 6 month goal
• Set a biweekly learning cadence
• Build and leverage your documentation: single source of truth
• Pick funding type
• Get investor-ready: shape/review pitch deck

🗺️ Market

• Estimate market opportunity
• Build a business case
• Differentiate: positioning and USPs

👤 Customers

• Understand customers: run interviews / research
• Measure problem severity
• Clarify jobs-to-be-done: top problems
• Choose your segment
• Test product perception
• Create testimonials and case studies
• Map the customer journey